Senior Digital Marketing Manager

Key Responsibilities

1. Develop and manage multi-channel marketing campaigns across digital platforms (web, email, social, paid media).
2. Collaborate with the content, design, and product teams to align messaging and campaigns with business objectives.
3. Oversee SEO/SEM strategies and implement best practices to improve website visibility and performance.
4. Analyze campaign performance data using Google Analytics and other tools to optimize marketing efforts.
5. Lead A/B testing initiatives to refine ad creatives, landing pages, and user journeys.
6. Manage marketing automation platforms (e.g., HubSpot, Marketo) for lead nurturing and customer segmentation.
7. Mentor and manage a team of 3–5 marketers, providing guidance on priorities, tools, and skills development.
8. Monitor trends and competitor activities to identify new opportunities for engagement and growth.

Qualifications

1. Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
2. 5+ years of experience in digital marketing, preferably in B2B or SaaS industries.
3. Strong expertise in Google Ads, SEO, analytics, and email marketing platforms.
4. Experience with CRM tools (HubSpot, Salesforce) and marketing automation platforms.
5. Proven track record of managing teams and delivering measurable results.
6. Excellent communication, project management, and organizational skills.
7. Creative thinker with a passion for innovation and performance marketing.

Preferred Certifications

1. Google Ads or Analytics Certification
2. HubSpot Inbound or Content Marketing Certification
3. Facebook Blueprint Certification