Senior Digital Marketing Manager
Thynk Tech
New York, NY, United States
USD100000
- USD300000 year
Posted
Full Time
Job Description
About Us
LuminoTech Solutions is a fast-growing SaaS company revolutionizing the way businesses manage digital workflows. We’re on a mission to empower teams with smart, scalable, and secure tools — and we’re looking for a seasoned digital marketing leader to help expand our reach.
Job Summary
We are seeking a Senior Digital Marketing Manager to lead and execute integrated marketing strategies that drive brand awareness, generate qualified leads, and support customer acquisition goals. The ideal candidate is a strategic thinker with hands-on experience in digital marketing, team leadership, and data-driven decision-making.
Requirements
Key Responsibilities
- Develop and manage multi-channel marketing campaigns across digital platforms (web, email, social, paid media).
- Collaborate with the content, design, and product teams to align messaging and campaigns with business objectives.
- Oversee SEO/SEM strategies and implement best practices to improve website visibility and performance.
- Analyze campaign performance data using Google Analytics and other tools to optimize marketing efforts.
- Lead A/B testing initiatives to refine ad creatives, landing pages, and user journeys.
- Manage marketing automation platforms (e.g., HubSpot, Marketo) for lead nurturing and customer segmentation.
- Mentor and manage a team of 3–5 marketers, providing guidance on priorities, tools, and skills development.
- Monitor trends and competitor activities to identify new opportunities for engagement and growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
- 5+ years of experience in digital marketing, preferably in B2B or SaaS industries.
- Strong expertise in Google Ads, SEO, analytics, and email marketing platforms.
- Experience with CRM tools (HubSpot, Salesforce) and marketing automation platforms.
- Proven track record of managing teams and delivering measurable results.
- Excellent communication, project management, and organizational skills.
- Creative thinker with a passion for innovation and performance marketing.
Preferred Certifications
- Google Ads or Analytics Certification
- HubSpot Inbound or Content Marketing Certification
- Facebook Blueprint Certification
Benefits & Perks
What We Offer
- Competitive salary + performance bonus
- Flexible hybrid work model (3 days in-office)
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and paid holidays
- Ongoing training and professional development opportunities