Product Marketing Manager – SaaS
Thynk Tech
, California, USA
$85000
- $120000 Yearly
Posted
Full Time
Job Description
We’re looking for a dynamic Product Marketing Manager to join our fast-growing SaaS team. In this role, you’ll be responsible for driving the go-to-market strategy, crafting compelling product messaging, and ensuring successful product launches that align with market demand.
Responsibilities:
- Develop and execute product positioning, messaging, and competitive differentiation strategies.
- Work closely with product managers to understand the roadmap and translate technical features into customer benefits.
- Create sales enablement tools, including pitch decks, battle cards, and product sheets.
- Collaborate with demand generation and content teams to develop marketing campaigns.
- Conduct market research, customer interviews, and competitor analysis to identify new opportunities.
- Analyze campaign performance and optimize messaging based on data-driven insights.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 3–5 years of experience in product marketing, preferably in a B2B SaaS environment.
- Strong storytelling skills and experience crafting marketing content.
- Ability to collaborate cross-functionally with sales, product, and design teams.
- Proficiency in tools such as HubSpot, Salesforce, and Google Analytics.
Benefits & Perks
- MBA or equivalent advanced degree.
- Experience with PLG (Product-Led Growth) strategies.
- Familiarity with tools like Figma or Notion.