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Product Marketing Manager – SaaS

Thynk Tech , California, USA $85000.0 - $120000.0 Yearly
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Full Time

Job Description

We’re looking for a dynamic Product Marketing Manager to join our fast-growing SaaS team. In this role, you’ll be responsible for driving the go-to-market strategy, crafting compelling product messaging, and ensuring successful product launches that align with market demand.

Responsibilities:

  1. Develop and execute product positioning, messaging, and competitive differentiation strategies.
  2. Work closely with product managers to understand the roadmap and translate technical features into customer benefits.
  3. Create sales enablement tools, including pitch decks, battle cards, and product sheets.
  4. Collaborate with demand generation and content teams to develop marketing campaigns.
  5. Conduct market research, customer interviews, and competitor analysis to identify new opportunities.
  6. Analyze campaign performance and optimize messaging based on data-driven insights.



Requirements

  1. Bachelor’s degree in Marketing, Business, or a related field.
  2. 3–5 years of experience in product marketing, preferably in a B2B SaaS environment.
  3. Strong storytelling skills and experience crafting marketing content.
  4. Ability to collaborate cross-functionally with sales, product, and design teams.
  5. Proficiency in tools such as HubSpot, Salesforce, and Google Analytics.



Benefits & Perks

  1. MBA or equivalent advanced degree.
  2. Experience with PLG (Product-Led Growth) strategies.
  3. Familiarity with tools like Figma or Notion.